Utahans and Crosswalks

I have commented on the obliviousness I have noticed with regard to traffic since I have moved to Utah.  Both from drivers and pedestrians.

Quite often pedestrians will just walk out into a crosswalk, without looking.  Today there was a mother with a new born in a stroller with kids following behind her.  A car is approaching and she steps out and the children follow her out.  When the driver notices that they have stepped out he slams on his brakes, almost hitting them.  He begins yelling at her.  She begins yelling back that she is in the crosswalk.

It should be noted that this was not a crosswalk at a stop light or even a stop sign.  It was just a crosswalk in the middle of a road where driver's would not normally stop and where they likely will be traveling at non-neighborhood speeds.

I couldn't help but wonder if the fact that you had the right of way is a consolation when you are holding your dead baby in you arms because a car, that was unable to stop, smashed into you stroller.

I have seen billboard frequently that put the responsibility on the drivers and guilt them into not running over pedestrians.  Where's the billboard for, "Stop, look, and listen before you cross the street"?